Video content is a great way to capture the attention of your audience. It can be used for storytelling, tutorials, product demos, and more.
The key to creating compelling video content is knowing what kind of message you want to communicate and finding creative ways to do it. Even a short video can have a powerful impact with the right strategy.
Ken Okazaki, the genius, created the 5-Step Framework for the fastest and easiest way to create videos that give you the best ROI. Increased engagement, watch time, and a larger audience is the result. He calls it the HILDA Framework – Hook, Introduction, Lead, Deliver, and Ask.
HILDA is an effective tool for improving video performance and engagement rates. It can help brands reach the right people with relevant content and increase customer loyalty and engagement by personalizing video content.
Like using an online video editor in creating a video and editing a video or using photos and texts in storytelling, HILDA Framework supports the video in its core motive.
It bifurcates the video into stages of the customer purchase process giving valuable insights about building a long-term association with every audience member.
The Framework involves the intricacies of every step, right from the Attention (Hook) to Action (Ask). It also helps in connecting with customers on an emotional level by building trust and credibility with them.
Let’s look at what he says about each step of the Framework.
Hook means to catch someone’s attention and create curiosity. The hook is the first few seconds of your video and should be designed to grab the viewer’s attention immediately. You can also add an eye-catching thumbnail or video title.
This can be done in several ways, such as using an intriguing question, a shocking statistic, or an amusing quote. You can use visuals or show emotion to lure the viewers instantly. The goal here is to engage the viewer from the outset so that they are more likely to stay interested throughout the rest of the video.
For Example, The ShowerStart Express catches the viewer’s attention by starting with an eye-catching image, followed by a personal question. “What do you do while waiting for your shower to get hot?” While the audience ponders the question, the video continues to its next part.
STEP 2 – INTRODUCTION
After grabbing the viewer’s attention, it is time to provide a brief overview of what will be discussed in the video, including any key points or questions you plan to address.
What message are you trying to convey? Are you trying to educate viewers about a topic or provide them with helpful tips about something? The introduction should give a brief overview of the video and why it is essential to watch.
It should also serve as an invitation for viewers to stay and continue watching the entire video. Doing so will ensure that they remain engaged in your message throughout.
STEP 3 – LEAD
Here is where you can discuss the questions and topics mentioned in the introduction in more detail. This step is where you should start diving deeper into your video’s content.
Here, you can offer more detail about what the video will cover, including any topics or points of interest related to it. This step should provide valuable information and foster a learning environment for viewers.
Use your imagination and persuasion skills to keep their interest level rising. This step is critical as the audience should find this part worthy enough to move to the next step.
STEP 4 – DELIVER
This step is about delivering your video’s content in an engaging and informative way. The beauty lies in giving your audience options to explore and choose their path forward. Whether it is a form of advice or solution, direction, or just a product, this is where you fulfill the promise and give the audience what they came looking for.
It would be best if you aimed to make the content accessible and easy to understand while keeping viewers interested. In addition, consider incorporating visuals, music, sound effects, and other elements using an online video editor to supplement the main content of your video.
Here the audience must be delighted and satisfied to move to the next step and bring you the desired output.
STEP 5 – ASK
The “ask” step is when you should encourage viewers to take action based on what they have learned from the video. This is known as the call to action.
This could be anything from subscribing to your channel to signing up for a newsletter. It is crucial to ensure that your “ask” is reasonable and relevant to the video. It is important to encourage them to share the video with others.
This can help spread your message further and increase engagement with your content. Finally, include a call-to-action button or link in the video’s description so viewers can quickly access whatever you ask them to do.
The primary purpose of the video is to target the right and larger audience. HILDA framework works best irrespective of the content type, video length, or audience segment.
We hope this article has given you a better understanding of the HILDA framework and how it can be used to create more effective video marketing campaigns.
With the right approach, marketers can use HILDA to reach the target audience with relevant content and create powerful experiences that will give their customers an unforgettable experience.